Pampering yourself

Designed to be felt — not explained.

PLAY HARD PLAY SOFT

INTIMATE LUXURYTHAT CHANGES HOW YOU FEEL.

HARD SOFT

Choose how you feel

THIS IS YOUR MOMENT.

New Collection

hard.Soft. Feminine.

Elegant Black Lace Lingerie Set with Gold Chain Accents - Pampering yourself

Black Lace Bralette and Panty Set - Pampering yourself

Black Mesh Panel Bodysuit with Chain Halter Straps & Detached Sleeves

Black Mesh Panel Bodysuit with Chain Halter Straps & Detached Sleeves - Pampering yourself

Midnight Lace Desire Gown – Black Floral Elegance - Pampering yourself

Floral Blue Mesh Dress - Pampering yourself

EXPLORE THE COLLECTION

Where feminine elegance meets timeless Arabian beauty

THE ART OF INTIMATE LUXURY

Play Soft Collection

WE CELEBRATE FEMININE ENERGY

Soft. Luxurious. Intimate pieces designed to shift your mood from Play Hard to Play Soft… exactly when you choose.

Our story Hard Soft

Mood Grid

The new collection

Play Hard

Play Soft

Soft textures, warm light, and the elegance of being you.

FEEL THE FEMININE ENERGY

collaboration

Where craftsmanship meets mood.
A refined fusion of soft elegance and bold attitude, created in collaboration with leading designers.
Pieces crafted for those who play both sides — HARD & SOFT.

discover Hard discover Soft

Stories from behind Pampering Yourself.

THE JOURNAL

PLAY HARD × PLAY SOFT

Brand Story

THIS WEEK’S ICON

Curated for the woman who embodies both.

Butterfly Kisses Embroidered Lingerie Set – Lavender Dream - Pampering yourself

Velvet Whisper Set

1,299.00 EGP

A piece that moves with you, not against you.
Delicate butterfly details, soft pastel tones, and a barely-there feel that lets your femininity breathe.
Not made to impress anyone —
made to remind you how beautiful softness can be.

Size:

S M L

Variant

Materials

Strong structure meets soft touch.
Premium fabrics selected to hold shape while staying gentle on your skin.

In her words

“It felt right the moment I opened it.”

“I didn’t expect it to feel this calming.”

“It makes me feel powerful… and beautifully soft at the same time.”

“It feels like a second skin.
Comfortable, intimate, and effortlessly feminine.”

“I didn’t know lingerie could change my mood… until this.”

Our values

Where strength meets softness —
every piece is designed, crafted, and delivered directly to you.
No shortcuts. No intermediaries. Just us and you.

About us

A JOURNEY OF SIX YEARS — CRAFT & ELEGANCE

The design

For over six years, every piece has been thoughtfully designed in our studio and crafted in trusted ateliers we work with closely —
combining premium quality, precise detailing, and the perfect balance between form and function.

Materials

Strong structure meets soft touch.
Premium fabrics selected to hold shape while staying gentle on your skin.

MASTERING THE CRAFT

Every detail is shaped by six years of knowledge, refinement, and hands-on craftsmanship — ensuring unparalleled quality in every piece.

CUSTOMER CARE YOU CAN FEEL

We’re here for you—before and after your order.

SAFE & EASY ORDERING

Your shopping experience is protected, simple, and reliable — from checkout to delivery.

BUILT FOR EVERYDAY CONFIDENCE

Strong structure, bold lines, and premium materials crafted to keep up with your pace.

Secure payments

Every transaction is safe, seamless, and handled with the highest security standards.